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Challenges for businesses from massive product labeling in the Eurasian Economic Union

December 06, 2018

Natalia Malyarchuk, Head of Kesarev Kazakhstani office, spoke on the hidden challenges for businesses caused by the introduction of massive product labeling in the Eurasian Economic Union (EAEU) and its member states during the International Forum «Anticounterfeiting 2018» on November 19, 2018. The challenges include the unclear hierarchy of product labeling systems on the national and international levels, cost increase for FMCG products and thus for consumers, remaining turnover of unsafe products despite product labeling and inevitable difficulties for pilot projects. Retail.ru published an article based on the presentation.